Unique Advantage And Innovation Culture
Unique Advantage And Innovation Culture
I found the idea of creating a “Innovation Culture” within a company very interesting. There is a lot of information that could be applied in positive ways to any BC (business case). For instance, the statistics of how innovation has helped P&G (Proctor & Gamble)grow is great for highlighting innovations in a BC. Communication has also played a big role in success, which could be a huge help in pitching for a IS for better communication in a company for instance. The article also gives a interesting overview of some of the things it takes to survive. Such as steady growth, customer focus, teamwork, and a innovative nature which are all things that could be put into a good business plan..In the Unique Advantage article it says, “Any new product must be difficult to copy or it will not maintain its value.” This is a great piece of info for a BC in which there is a uniqueness of the product. Furthermore it goes on to talk about the need for investment in “breakthrough thinking” which could work in a BC for the expansion of the research and development department. Both of these articles stress innovation and could be very helpful for a BC if emphasis is put on right parts of the model, even if that means exaggerating about the product. Using these concepts and their supporting data alone could no doubt help a BC in general.